Advantages
White gold is the ideal choice for anyone who prefers the silvery-white appearance over yellow or rose-coloured gold.
With a similar appearance to silver and platinum, white gold is harder wearing than silver and much less expensive than platinum.
Many people prefer the more substantial feeling of white gold because it is heavier than both platinum or silver.
The mixture of metals is more durable than pure gold. White gold is more suitable for daily wear than 24-k pure gold, which can only ever be the classic yellow colour.
White gold flatters diamonds, making them appear even more white. Yellow gold tends to give even the whitest of diamonds a warmer, yellower hue as the gem picks up light reflected from the gold of the setting.
White gold looks very good when worn by a person with white or rosy skin colouration.
Looks very similar to silver but will not tarnish and is more scratch-resistant.
Disadvantages
The rhodium coating used on all white gold jewellery wears away over time, exposing the yellow or grey of the metal below. Your white gold jewellery will need to be re-coated every few years, because of the wear and tear they receive, rings may require re-coating once a year or so.
This is not an expensive process, costing less than £50 at most jewellers but is an ongoing expense and inconvenience if your jewellery is always to look its best!
Nickel is used as one of the components of most white gold. Some people have an allergic reaction to nickel in jewellery. This is not a problem unless the rhodium coating has begun to wear away. If you have a known sensitivity to nickel, then check with the seller about the composition of the alloy in any jewellery you plan to buy.
If you want your jewellery to be made in white metal, white gold is an excellent choice. White gold offers a balance of cost and durability and is visually almost impossible to distinguish from either silver or platinum.
In comparison to yellow gold, the choice is down to personal preference. In many cases, jewellery is made in bothwhite and yellow gold to suit the tastes of customers. Buy whichever one best takes your fancy!