1. Introduction

Welcome to All Diamond ("All Diamond", "we", "us", or "our"). We are a UK-based online jewellery retailer specialising in high-quality diamond and gemstone jewellery, including engagement rings, eternity rings, bracelets, necklaces, earrings and more. Our registered office is in London, with roots in Hatton Garden — the heart of the UK diamond trade. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at alldiamond.co.uk or make a purchase from us. Please read this policy carefully. If you disagree with its terms, please discontinue use of our site.

2. Who We Are

All Diamond Ltd is the data controller responsible for your personal data. Our contact details are:
Website: https://alldiamond.co.uk
Email: help@alldiamond.co.uk
Telephone: +44 (0)20 8191 0113
Address: Hatton Garden area, London, United Kingdom

3. Information We Collect

3.1 Information You Provide Directly

When you browse, register, or purchase from our site, we may collect: Full name and title
Email address
Billing and delivery address
Telephone number
Payment information (processed securely by our payment providers — we do not store full card details)
Ring size preferences and jewellery customisation requests
Communications you send us, including enquiries, ring resizing requests, and media contact requests
Account login credentials (if you create an account)

3.2 Information Collected Automatically

When you visit alldiamond.co.uk, we automatically collect certain technical information, including: IP address and approximate geographic location
Browser type and version
Device type and operating system
Pages visited and time spent on each page
Referring website or source (how you found us)
Cookies and similar tracking technologies (see Section 8)

3.3 Information from Third Parties

We may receive information about you from third-party sources such as payment processors, fraud prevention services, and social media platforms if you interact with us through those channels.

4. How We Use Your Information

We use your personal data for the following purposes and legal bases:

4.1 To Fulfil Your Order (Contractual Necessity)

Processing and dispatching your jewellery order
Sending order confirmation and dispatch notifications
Arranging free worldwide delivery and tracking
Providing ring resizing services (standard cost £49, where applicable)
Handling returns, exchanges, and our Lifetime Guarantee

4.2 Customer Service (Legitimate Interests / Contract)

Responding to enquiries sent to help@alldiamond.co.uk
Providing expert jewellery and diamond advice
Assisting with ring sizing, including our free downloadable ring sizer service
Managing media requests and press enquiries

4.3 Legal Compliance

Complying with UK financial, tax, and consumer protection regulations Fraud prevention and security monitoring Maintaining records as required by law

4.4 Marketing (Consent / Legitimate Interests)

Sending you news about new collections, promotions, and jewellery trends (where you have opted in) Personalising your experience on our website You may opt out of marketing communications at any time by clicking 'unsubscribe' in any email or by contacting us directly

5. Sharing Your Information

We do not sell your personal data. We may share it only in the following circumstances:

5.1 Service Providers

We work with trusted third-party companies who assist us in operating our business, including: Payment processors (e.g. Shopify Payments, Stripe, PayPal) — to handle transactions securely
Delivery and logistics partners — to ship your jewellery order worldwide
IT and website hosting providers (including Shopify) — to run alldiamond.co.uk
Email service providers — to send transactional and marketing communications
Customer support tools — to manage enquiries
These providers are contractually obligated to process your data only as instructed by us and to keep it secure.

5.2 Legal Requirements

We may disclose your information if required by law, regulation, court order, or to protect the rights, property, or safety of All Diamond, our customers, or the public.

5.3 Business Transfer

In the event of a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction. We will notify you of any such change.

6. International Data Transfers

As All Diamond offers free worldwide delivery and serves customers globally, your data may be transferred to and processed in countries outside the United Kingdom and European Economic Area (EEA). Where this occurs, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK Information Commissioner's Office (ICO), to protect your data.

7. Data Retention

We retain your personal data for as long as necessary to:
Fulfil your order and provide after-sales support (including our Lifetime Guarantee)
Comply with our legal and regulatory obligations (typically 6–7 years for financial records under UK law)
Resolve disputes and enforce our agreements
When your data is no longer required, we securely delete or anonymise it.

8. Cookies & Tracking Technologies

We use cookies and similar technologies on alldiamond.co.uk to:
Keep your shopping bag and account session active
Remember your preferences (e.g. currency, language)
Analyse site traffic and improve our website
Deliver relevant advertising (where consent is given)
You can control cookies through your browser settings. Disabling certain cookies may affect the functionality of our website, including the checkout process. For more information, visit www.allaboutcookies.org.

9. Your Rights Under UK GDPR

As a UK resident, you have the following rights regarding your personal data:

Right of Access
You may request a copy of the personal data we hold about you.
Right to Rectification
You may ask us to correct inaccurate or incomplete data.
Right to Erasure
You may request that we delete your personal data, subject to certain legal obligations.
Right to Restrict Processing
You may ask us to limit how we use your data in certain circumstances.
Right to Data Portability
You may request your data in a structured, machine-readable format.
Right to Object
You may object to processing based on legitimate interests, including direct marketing.
Right to Withdraw Consent
Where processing is based on your consent (e.g. marketing emails), you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact us at help@alldiamond.co.uk or call +44 (0)20 8191 0113. We will respond within 30 days. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at www.ico.org.uk.

10. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, or alteration. Our website uses SSL/TLS encryption for all data transmissions. Payment card data is handled by PCI-DSS compliant payment processors and is never stored on our servers. While we take data security seriously, no method of internet transmission or electronic storage is 100% secure. We encourage you to use a strong, unique password if you create an account with us.

11. Children's Privacy

Our website and services are not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us immediately and we will delete it.

12. Third-Party Links

Our website may contain links to third-party websites (e.g. social media platforms, delivery tracking portals). We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies independently.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact us: Email: help@alldiamond.co.uk Telephone: +44 (0)20 8191 0113 Website: https://alldiamond.co.uk